
Animation
Animation is a great way to create videos for your Youtube, Facebook and Website marketing. Adding any type of video can increase website SEO juice as well as traffic because:
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Viewers will link back to your website from another platform
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Visitors watching the animation on your website will stay on your website much longer
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Animation is unique content that your competition may not be using, so this can increase your SEO juice too!
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Animation vs Video
There are times when using real actors can be difficult. Include with that searching for the perfect location, lighting, model releases and everything else that goes into a professional video production, animation may be the perfect alternative.
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How do I start?
To begin with, make sure you have a definite message you want to convey then watch different styles of animation on Youtube and decide which style you prefer. Then reach out to a professional animator using the following guidelines:
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Go over your goals – be very specific
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The more information you give the better your experience throughout the process​
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Make sure they understand feel of the animation you prefer
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And ask if they have other ideas​
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They should then create a story board making sure you are in agreement with the message
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Your animator can then create some preliminary graphics to make sure you like the look and feel
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After approval of the story board and graphics, they can start working on the animation
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Make sure you are in constant communication with your animator so there are no surprises
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You should be given an initial completed animation
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Expect to make only minor changes/edits​
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And remember, your proposal most likely will include just a few, so you see why all the preliminary work and good communication is so important
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After approval of the final animation, make sure the file is saved in the format you'll need
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Hope all this information helps!
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If you'd like to learn more, reach out to us today!
One more caveat...
Make sure you have full ownership of your animation!